From Artisan Beans to Automated Streams: FloStor’s Symphony of Precision Perks Peet’s Coffee & Tea to Uncharted Heights
When soaring demand threatened to overwhelm Peet’s Coffee & Tea’s handcrafted approach, Flostor delivered a custom automation solution that preserved artisanal quality while boosting order capacity by 60%. Discover how precision integration transformed Peet’s fulfillment-blending tradition with high-speed innovation.
From Beans to Boxes: How Precision Automation Brewed Success for Peet’s Coffee & Tea
The Client: Crafting Excellence in Every Shipment
Peet’s Coffee & Tea, a pioneer in specialty coffee since 1966, built its reputation on small-batch roasting and direct-to-consumer craftsmanship. As e-commerce demand surged, the Oakland-based leader faced a critical challenge: preserving artisanal quality while scaling operations to meet 21st-century shipping volumes. With mail-order and online sales growing faster than their manual processes could handle, Peet’s needed a solution as thoughtfully engineered as their dark roast blends.
The Challenge: When Handcrafted Meets High Velocity
The Manual Grind
Peet’s original fulfillment process resembled a neighborhood café trying to serve a stadium crowd:
- Bottlenecked boxing: Workers hand-taped parcels and walked packages to scales
- Guessing games: No system to verify order accuracy or prevent shipping errors
- Carrier chaos: UPS, USPS, and FedEx shipments mixed chaotically at loading docks
“We were stuck in first gear – every holiday season felt like trying to brew espresso through a drip filter.”
– Walt Blum, VP of Logistics
The Scaling Paradox
Rapid growth exposed three critical constraints:
- 60% order increase threatened to overwhelm existing infrastructure
- 30% longer fulfillment times during peak periods
- Zero error margin for premium brand reputation

The Solution: FloStor’s Full-Stream Integration
The Barista-Inspired Blueprint
FloStor approached Peet’s challenge like master roasters crafting a blend – analyzing workflow nuances before designing their FloShipper™ system:
Automated Packaging Line
Manual Process | FloShipper Automation |
Hand-taped boxes | Robotic tape applicators |
Guesswork weights | Precision checkweighers |
Manual carrier sorting | Laser-guided diverters |
Customized Integration
- Modular design adapting to Peet’s facility layout
- Multi-carrier compliance baked into routing logic
- Seamless retrofit into existing warehouse footprint
“FloStor didn’t just install equipment – they designed a shipping ecosystem that respects our craft.”
– Walt Blum, VP of Logistics
The Invisible Intelligence Layer
Seamless Software Synergy
- Real-time WMS integration for inventory visibility
- Predictive analytics adjusting flow rates
- Self-diagnosing conveyor health monitoring
The Roast Profile: Measured Perfection
Quality Control at Scale
- 100% order verification: Barcode scanning cross-checks weight and contents
- Dynamic routing: Packages auto-sort to optimal carrier lanes
- Error-proof shipping: Rejects mismatched orders pre-shipment
The Flavor Notes of Success
- 60% order capacity increase without added labor
- 30% productivity gain through continuous flow
- 0.01% error rate maintaining premium brand standards
The Last Drop: Why Integration Matters
FloStor’s solution demonstrates how true system integration differs from piecemeal automation:
Traditional Approach | Flostor Integration |
Isolated machines | Unified workflow orchestra |
Reactive maintenance | Predictive health monitoring |
Fixed capacity | Scalable architecture |
For craft-driven businesses scaling in the digital age, FloStor proves that operational excellence and artisanal quality aren’t opposing forces – they’re the perfect blend.
“Our holiday peak now runs smoother than a well-tuned espresso machine – same craft, industrial-grade throughput.”
– Walt Blum, VP of Logistics
Ready to transform your fulfillment operations? Explore how FloStor’s Custom Integration Solutions can scale your unique business needs.